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The 20th-century economic model based on the mass production
and mass consumption system has been proven to be unsustainable. The human
society at the beginning of the 21st century is demanding a change in
direction. The prevailing desire for sustainable development urges the
creation of a new cyclical society. Diverse problems of resources and
energy, environmental pollution by waste, deteriorating tourist resources,
loss of local flavors due to the standardization of cities, administrative
decentralization, low fertility and population aging, education, highly
computerized society and so on are before us pressing us to find solutions.
Designers have made a major contribution to the 20th-century- type development.
However, now, we must return to the starting line with the realization
that we should promote humanism and direct our passion to building a sustainable
society and creating the culture to support such a society. We established
the Japan Design Association as a non-profit making movement to help solve
the above problems with the power of design and to promote the building
of a beautiful and emotionally rich cyclical society. We cordially invite
like-minded persons to join us. |
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